Local Business Seo ( search engine optimization)

So alot has happened on my quest for the promise land ( 1st page search results on google) started about two and a half months ago. The website I am working with, ( my first) is a templated site that I built with website tonight for around $50 for the year. Click here for mobile windshield repair in Dayton, Oh
I am learning to code myself but this is what iI have in the meantime. Is for my sisters business offering local mobile windshield repair. So we are focused on local search.My initial contention was that with a little bit of time and guidance and knowledge(mostly gathered from seo for Dummies), you could do alot to get your website to rank high in the search engine reslts pages. Now remember, I am a local business targeting local search, ie; windshield repair or rock chip repair dayton, oh. Go ahead, check it out see how i did.

If you went to check it out, you found out that the site is ranking awesome on every search i can think of. What does this mean? It means a lot of local businesses need to take ownership of their websites and do the things they need to, if they want to generate new business from their site. I have probably 10 hours of time invested into optimizing my site.

First things first. Pick 10 keywords you want to focus on. Here is a link to googles keyword tool. https://adwords.google.com/select/KeywordTool Go put in your top keywords and see what it gives you back. You will use these keywords as a core part of your theme in your website.
You will also need some basic knowledge of html code or a little heelp from someone who does.

So here are my top ten rules i feel have helped me make it to the promise land.
#1 Link to local search, google local, yahoo local, bing local, http://www.yellowbook.com, yellowpages.com, superpages.com are all relevant sites for everybodys business to link with and fill your profile with content and keywords for no charge, or a minimal charge.
#2 Google " your city, business directories" or "your industry, business directories" find additional local directories to link to your business
#3 Use heading heading tags like h2 but enclose <> the tag, and this is how you close the tag Attach this tag to inportant information or headlines, do not use the h1 tags. Just h2 - h4
Here you see what the tags do

hi

hi

hi

#4 Use alt image tags. If you right click on a website page and hit view source, you can see that pages html. For every picture a website has you will see this code <.img alt="" />
You should put alternate text inside the parentheses in case the browser were unable to display the picture, it would show the text instead. Here is what a proper image tag might look like
<.img alt="windshield repair before and after" />

#5 Use a sitemap on your website
#6 Use the description meta tags and keyword meta tags on every single page. Limit yourself to 10 keywaords. Your description tag should be around 75 characters. Also use your main area ie; Dayton, Oh in your meta tags. Also your html title should match closely with the very first line of text on your web page.
#7 Display your address on every page of your website
#8 Work the cities that you service into the text of the website, dont overkill though.
#9 submit your sitemap and url's to the search engines
#10 Never stop critiquing your website. Googles crawlers likes it when it comes back to your site and finds fresh information.
#11 Setup profile on the social networks with links to your website
#12 Start a blog and try to find ways to reference and link your website.
#13 search your keywords and see who is appearing for your searches, view that sites source code and see how their meta information reads.
#14 use http://www.websitegrader.com to check your progress. Don't be discouraged, it takes googles crawlers quite a while to find your site and links to you site and find everything in that space we call the worldwide web.
#15 Start an account with with the web bookmarking spot http://www.delicious.com and bookmark your website

Research search engine optimization, follow googles rules to success they want you to succeed. Check out there webmaster tools.

Search Engine Optimization for Dummies

This is the title of the one book I have read on search engine optimization. I am also a media consultant for Yellowbook, talking local business search every day of my life. This and my propensity to be able to extract patterns from a pool of data, in this case the google search results. I meet local business owners every single day and this is what I have learned. Most people have no idea where to begin on doing things properly to expose their business online. So with the knowledge I have learned along the way, I am starting my own business and I am gonna chronicle the steps I take to start promoting my business online. Its really not my business, Its my sisters business, and like everybody else she needs alot of help to. Let me preface this all by saying, I have no website expertise at all, I am building my first site in the process of all this. I am assuming yours is already setup, and if not well I can tell this about websites, its hard to tell who to believe out their.

The first step i took to setup my business online? Email superglassofdayton@gmail.com So many businesses out their do not have easy to use e-mails already set-up. If you dont have that already, go do that and I'll wait on you to get back.

My next step was to setup the business website url. You can do this alot of places online, I went to www.godaddy.com And registered www.superglassdayton.com This would not have been my url of choice, but we can't rename the business. If i were about to start a business, this day in age, I would name it with the search engines in mind. That means two things to me #1 amking sure your domain name that matches the business name is available #2 i would try have keywords that consumers are going to be searching for in the name, in a way that makes sense. With my website the business name is superglass windshield repair, I title the domain name superglassdayton, that puts two highlysearched keywords together.

Now here is where things start to get complicated. Linking your site. Registering your site. Register your business at goole local right now. Most businesses have not captured their link on google local. The map section on every local search. follow this link http://maps.google.com/support/bin/static.py?page=guide.cs&guide=21029&topic=21032&answer=142906&hl=en

The third and fourth step is to setup your facebook and myspace page. Everything you fill out should be thinking about your business and the ways consumers are searching online for you and the keywords they are using. Here is a keyword tool google provides to their customers of adwords, but its open to me and you too. https://adwords.google.com/select/KeywordToolExternal?defaultView=2
Put a link to your website on both of your pages.

Thats all I am going to cover tonight but trusts. Thats only the beigining of the things i need to do. Here is just a preview of what is yet to come, registering with the yellowpage companies, the other search engines, more link exchanges and a whole more.