This is the title of the one book I have read on search engine optimization. I am also a media consultant for Yellowbook, talking local business search every day of my life. This and my propensity to be able to extract patterns from a pool of data, in this case the google search results. I meet local business owners every single day and this is what I have learned. Most people have no idea where to begin on doing things properly to expose their business online. So with the knowledge I have learned along the way, I am starting my own business and I am gonna chronicle the steps I take to start promoting my business online. Its really not my business, Its my sisters business, and like everybody else she needs alot of help to. Let me preface this all by saying, I have no website expertise at all, I am building my first site in the process of all this. I am assuming yours is already setup, and if not well I can tell this about websites, its hard to tell who to believe out their.
The first step i took to setup my business online? Email superglassofdayton@gmail.com So many businesses out their do not have easy to use e-mails already set-up. If you dont have that already, go do that and I'll wait on you to get back.
My next step was to setup the business website url. You can do this alot of places online, I went to www.godaddy.com And registered www.superglassdayton.com This would not have been my url of choice, but we can't rename the business. If i were about to start a business, this day in age, I would name it with the search engines in mind. That means two things to me #1 amking sure your domain name that matches the business name is available #2 i would try have keywords that consumers are going to be searching for in the name, in a way that makes sense. With my website the business name is superglass windshield repair, I title the domain name superglassdayton, that puts two highlysearched keywords together.
Now here is where things start to get complicated. Linking your site. Registering your site. Register your business at goole local right now. Most businesses have not captured their link on google local. The map section on every local search. follow this link http://maps.google.com/support/bin/static.py?page=guide.cs&guide=21029&topic=21032&answer=142906&hl=en
The third and fourth step is to setup your facebook and myspace page. Everything you fill out should be thinking about your business and the ways consumers are searching online for you and the keywords they are using. Here is a keyword tool google provides to their customers of adwords, but its open to me and you too. https://adwords.google.com/select/KeywordToolExternal?defaultView=2
Put a link to your website on both of your pages.
Thats all I am going to cover tonight but trusts. Thats only the beigining of the things i need to do. Here is just a preview of what is yet to come, registering with the yellowpage companies, the other search engines, more link exchanges and a whole more.
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