I am learning to code myself but this is what iI have in the meantime. Is for my sisters business offering local mobile windshield repair. So we are focused on local search.My initial contention was that with a little bit of time and guidance and knowledge(mostly gathered from seo for Dummies), you could do alot to get your website to rank high in the search engine reslts pages. Now remember, I am a local business targeting local search, ie; windshield repair or rock chip repair dayton, oh. Go ahead, check it out see how i did.
If you went to check it out, you found out that the site is ranking awesome on every search i can think of. What does this mean? It means a lot of local businesses need to take ownership of their websites and do the things they need to, if they want to generate new business from their site. I have probably 10 hours of time invested into optimizing my site.
First things first. Pick 10 keywords you want to focus on. Here is a link to googles keyword tool. https://adwords.google.com/select/KeywordTool Go put in your top keywords and see what it gives you back. You will use these keywords as a core part of your theme in your website.
You will also need some basic knowledge of html code or a little heelp from someone who does.
So here are my top ten rules i feel have helped me make it to the promise land.
#1 Link to local search, google local, yahoo local, bing local, http://www.yellowbook.com, yellowpages.com, superpages.com are all relevant sites for everybodys business to link with and fill your profile with content and keywords for no charge, or a minimal charge.
#2 Google " your city, business directories" or "your industry, business directories" find additional local directories to link to your business
#3 Use heading heading tags like h2 but enclose <> the tag, and this is how you close the tag Attach this tag to inportant information or headlines, do not use the h1 tags. Just h2 - h4
Here you see what the tags do
hi
hi
hi
#4 Use alt image tags. If you right click on a website page and hit view source, you can see that pages html. For every picture a website has you will see this code <.img alt="" />
You should put alternate text inside the parentheses in case the browser were unable to display the picture, it would show the text instead. Here is what a proper image tag might look like
<.img alt="windshield repair before and after" />
#5 Use a sitemap on your website
#6 Use the description meta tags and keyword meta tags on every single page. Limit yourself to 10 keywaords. Your description tag should be around 75 characters. Also use your main area ie; Dayton, Oh in your meta tags. Also your html title should match closely with the very first line of text on your web page.
#7 Display your address on every page of your website
#8 Work the cities that you service into the text of the website, dont overkill though.
#9 submit your sitemap and url's to the search engines
#10 Never stop critiquing your website. Googles crawlers likes it when it comes back to your site and finds fresh information.
#11 Setup profile on the social networks with links to your website
#12 Start a blog and try to find ways to reference and link your website.
#13 search your keywords and see who is appearing for your searches, view that sites source code and see how their meta information reads.
#14 use http://www.websitegrader.com to check your progress. Don't be discouraged, it takes googles crawlers quite a while to find your site and links to you site and find everything in that space we call the worldwide web.
#15 Start an account with with the web bookmarking spot http://www.delicious.com and bookmark your website
Research search engine optimization, follow googles rules to success they want you to succeed. Check out there webmaster tools.
lol, the html did not come through as code, blogger read the code and converted it. Sorry for any confusion on that
ReplyDelete